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The Art of Retail Fit-Out: 10 Retail Design tips to increase sales

The Art of Retail Fit-Out: 10 Retail Design tips to increase sales - Capstone Interior Design

When you walk into a store, what do you notice instantly? Is it the beautiful display of products that catches your eye, the calming background music subtly impacting your mood or the store layout that effortlessly guides you through a satisfying shopping experience? This is the essence of retail fit-out—an art that paints an immersive picture of the shopping experience, enhancing the aesthetic appeal of a store while driving sales and building customer loyalty.

Retail fit-out isn’t just about arranging products on shelves or painting walls in vibrant colors; it’s a holistic approach to retail store design that intricately weaves together different elements to influence customer behavior, drive purchase decisions, and ensure customer satisfaction.

This blog will explore ten retail design tips to increase sales through an effective retail fit-out strategy.

  1. Entrance Matters: The entrance serves as a silent salesperson that engages customers first. Make it inviting with appropriate branding and signage. Keep it clean and clear of obstructions to allow customers to enter without hesitation.
  1. Effective Space Planning: The layout should facilitate customer flow. Too cramped, and you risk causing discomfort; too spacious, and you risk making your store look bare. Striking the right balance is key. Popular layouts include grid, loop, and free-flow styles.
  1. Lighting to Highlight Products: Proper lighting draws attention to specific products and creates an overall mood. Use spotlighting for featured products and softer lighting in less-focused areas.
  1. Product Grouping: Products should be logically grouped to make it easier for customers to find what they’re looking for and encourage add-on sales. This practice, also known as cross-merchandising, can significantly increase basket size.
  1. Comfortable Aisles: Aisle space plays a significant role in the customer experience. They should be wide enough for customers to navigate comfortably, and the shelves should be at an accessible height.
  1. Eye-Level is Buy-Level: Most purchased items are those placed at eye level. Use this knowledge to your advantage and place high-margin products in this ‘golden zone’.
  1. Creating an Experience: Today’s customers are increasingly looking for a shopping experience, not just a product. In-store experiences could include product demonstrations, interactive displays, or in-store events.
  1. Sensory Appeal: Engage customers’ senses with elements such as music, scent, or interactive displays. For example, a pleasant, calming scent can make customers stay longer.
  1. Effective Signage: Clear, concise signage helps customers find their way around your store. They can also highlight promotions or sales.
  1. Impulse Purchases at Checkout: The checkout area is a prime spot for impulse buys. Stock it with low-cost, high-margin items.

In conclusion, an effective retail fit-out strategy is about creating an environment that both facilitates purchase decisions and enhances the customer’s overall experience. A store that is easy to navigate, highlights products effectively and creates a memorable shopping experience will not only increase sales but also ensure that customers come back time and time again. Investing time in planning your retail fit-out strategy is, therefore, a worthwhile exercise in the long run. To learn more, check out https://www.capstone-uae.com/.

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Office Design Psychology: How Commercial Fit-Outs Impact Employee Motivation

Office Design Psychology: How Commercial Fit-Outs Impact Employee Motivation - Capstone Interior Design

Office spaces serve more than just as locations for business operations. They are dynamic environments where professional narratives unfold and evolve. Recognizing the crucial interplay between individuals and their environments, commercial fit-out services play a powerful and influential role in shaping the morale and job satisfaction of employees.

Building Spaces for Collaboration and Privacy

Striking a delicate balance between collaborative and private spaces is an art that commercial fit-out services have mastered. By strategically employing dynamic design elements, such as adaptable furniture and movable partitions, they create fluid spaces that can transition seamlessly according to shifting work needs. Shared spaces encourage interaction and team synergy, while private areas cater to the need for solitude and focus. This harmonious blend of varied workspaces caters to the diverse needs of employees, effectively elevating their satisfaction and motivation levels.

Harnessing the Power of Light

Lighting has a transformative power that can dramatically alter the feel of a space. Commercial fit-out professionals are adept at maximizing the benefits of both natural and artificial light. They design spaces to optimize natural light, cultivating an environment that radiates warmth and positivity. For periods of low natural light, they incorporate artificial lighting solutions that maintain the same warm ambiance. This creation of a consistently well-lit environment fuels productivity and promotes job satisfaction.

The Subtle Influence of Color

The psychology of color is a subtle yet powerful tool that can be harnessed to influence emotions and behaviors. Commercial fit-out services leverage this by strategically integrating both cool and warm hues into the workspace. Spaces bathed in blue or green can induce calm focus, while areas highlighted with red or yellow can stimulate creativity and energy. This thoughtful use of color contributes to an environment that enhances motivation and boosts job satisfaction.

Biophilic Design: Connecting with Nature

The biophilic design stems from humans’ deep-seated desire to connect with nature. Commercial fit-out professionals incorporate this primal bond into office spaces by infusing elements of the natural world. By including indoor plants, maximizing natural light, or using natural materials, they create a positive, rejuvenating environment that nurtures employee morale and stimulates a sense of well-being.

Ergonomics: Marrying Comfort and Function

Ergonomics is a crucial aspect of design, symbolizing the beautiful marriage between comfort and function. Commercial fit-out services prioritize ergonomics to ensure a work environment that promotes physical well-being. With ergonomically designed furniture and layouts, they enable employees to focus entirely on their tasks, free from discomfort or potential injury. This focus on physical comfort can lead to increased productivity and enhanced job satisfaction.

Spaces that Resonate with Motivation

Commercial fit-out services, through their expertise and understanding of design psychology, craft office environments that inspire, nurture, and motivate. By orchestrating a symphony of light, color, space, and nature, they create a backdrop that resonates with positivity and productivity. Investing in these meticulously designed spaces is, in fact, an investment in the well-being and motivation of the workforce—the true heart of any enterprise.

Discover the transformative potential of workplace design with Capstone Interior Design LLC, a premier interior fit-out company in Dubai. With a passion for innovation and a commitment to creating exceptional spaces, Capstone elevates your business environment to new heights.

To learn more, please visit www.capstone-uae.com.

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10 key steps involved in the fit-out process for commercial spaces

10 key steps involved in the fit-out process for commercial spaces - Capstone Interior Design

Navigating the world of commercial real estate can be a daunting process, especially when you’re faced with the intricate task of fitting out your commercial space. From an empty canvas to a fully functional, aesthetically pleasing workspace, the transformation journey involves a series of vital steps, each one presenting its own unique challenges and opportunities. The process is both an art and a science, combining elements of interior design, spatial planning, regulatory compliance, and construction management.

Let’s take a look at the 10 key stages involved in the fit-out process for commercial spaces:

Defining Your Needs: The first step is to establish your requirements. Consider the nature of your business, the tasks your staff performs, and the space you need to carry them out effectively. Also, remember to factor in growth plans to ensure the fit-out can adapt to future needs.

Budgeting: The budgeting process involves determining your spending capacity and allocating funds appropriately across different fit-out elements. It’s wise to retain some budget as a contingency fund for unforeseen expenditures.

Selecting a Fit-Out Company: Choose a reputable Interior fit-out company with experience in your industry and the capability to meet your unique needs. Thoroughly review their portfolios and client testimonials before making your choice.

Space Planning: Once your fit-out partner is onboard, they will start with space planning. The goal here is to maximize the efficiency of your space, taking into consideration movement and flow, natural light, furniture placement, and more.

Design Development: After space planning, the interior design phase commences. This is where your commercial space begins to take on its character, with decisions made on color schemes, finishes, branding elements, and other aesthetic features.

Regulatory Compliance: The interior fit-out company will ensure the design complies with all relevant local regulations and codes, such as fire safety, accessibility, and HVAC standards.

Procurement: Once the design has been finalized and approved, your fit-out partner will procure the necessary materials, fixtures, and fittings. It’s crucial to ensure these components align with the overall design, quality standards, and budget constraints.

Construction and Installation: At this stage, the actual fit-out work begins. It’s a multi-faceted process involving construction, painting, electrical and plumbing work, the installation of fixtures, and more. Regular site inspections will ensure the work aligns with the agreed-upon plans and timelines.

Quality Control and Snagging: Upon completion of the installation, a thorough check of the site is conducted to spot any deficiencies or ‘snags’. Any issues identified are then rectified to ensure the highest standard of finish.

Handover and Aftercare: Finally, the completed space is handed over to you. The fit-out company will provide guidance on how to maintain the new environment. Some companies also offer post-completion support services, ensuring your space continues to meet your needs.

The interior fit-out process can seem daunting, but by breaking it down into these ten steps, it becomes a systematic and manageable task. Each step plays a vital role in creating a commercial space that not only looks great but also operates seamlessly, boosting staff productivity, client perception, and ultimately your bottom line. To learn more, check out www.capstone-uae.com.

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The importance of office interior fit-out for your business growth

The importance of office interior fitout for your business growth - Capstone Interior Design

When it comes to fostering business growth, many factors come into play. While we often focus on strategies, marketing, and hiring the right talent, one crucial aspect that should not be overlooked is the office interior fit-out. The design and layout of your office space can significantly impact the productivity, creativity, and overall well-being of your employees.

In this blog, we will delve into the importance of office interior fit-out and how it can contribute to the growth and success of your business.

Enhancing Employee Productivity

An office fit-out that is thoughtfully designed and tailored to the specific needs of your workforce can greatly enhance employee productivity. A well-organized workspace with ergonomic furniture, ample natural light, and an efficient layout can create a conducive environment that promotes focus and efficiency. By providing comfortable and functional workstations, breakout areas, and collaborative spaces, you can empower your employees to work more effectively, leading to increased productivity and output.

Fostering Creativity and Collaboration

The physical layout of an office plays a crucial role in encouraging creativity and collaboration among team members. An intelligently designed office fit-out can incorporate open-plan spaces, communal areas, and meeting rooms that facilitate interaction, brainstorming, and the exchange of ideas. By breaking down physical barriers and creating opportunities for spontaneous conversations, you can foster a culture of collaboration and innovation within your organization. Such an environment nurtures creativity, encourages cross-departmental cooperation, and enables employees to share insights and perspectives, ultimately driving business growth through the generation of new ideas and solutions.

Boosting Employee Well-being and Satisfaction

A well-designed office interior fit-out can significantly impact employee well-being and satisfaction. Incorporating elements such as comfortable seating, proper lighting, good ventilation, and access to natural elements can create a positive and enjoyable work environment. Employees who feel valued and supported by their physical surroundings are more likely to be engaged, motivated, and loyal to the company. A satisfied workforce leads to lower turnover rates, higher employee retention, and improved overall performance, all of which contribute to business growth and success.

Reflecting on your brand and culture

Your office space serves as a reflection of your brand and company culture. A well-designed office fit-out can communicate your brand’s values, vision, and identity to both employees and clients. It creates a professional and cohesive image that can positively impact your reputation and attract top talent and clients. A visually appealing and functional workspace demonstrates your commitment to excellence and attention to detail, instilling confidence in your stakeholders and contributing to business growth.

Investing in an office interior fit-out is more than just creating a visually pleasing workspace; it is an investment in your business’s growth. By enhancing employee productivity, fostering creativity and collaboration, boosting well-being and satisfaction, and reflecting your brand and culture, a well-designed office fit-out sets the foundation for success. It creates an environment where employees can thrive, ideas can flourish, and business goals can be achieved. So, whether you are setting up a new office or considering a renovation, don’t underestimate the power of a well-executed office interior fit-out in driving your business forward. To learn more, check out https://www.capstone-uae.com/.

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Transforming Spaces: Tips and Tricks to Transform Your Retail Space

Transforming Spaces: Tips and Tricks to Transform Your Retail Space - Capstone Interior Design

Transforming your retail space can breathe new life into your business, attract customers, and enhance the overall shopping experience. Whether you’re a small boutique or a large chain store, giving your retail space a makeover is a strategic move that can yield significant benefits. From optimizing layout and flow to incorporating captivating design elements, there are various tips and tricks you can employ to create a space that not only entices customers but also aligns with your brand identity. In this blog, we will explore a range of actionable strategies to help you transform your retail space into a captivating and customer-centric environment. By implementing these tips, you can revitalize your business, boost sales, and leave a lasting impression on your valued customers. Capstone Interior Design is the ideal choice for interior fit-out services.

So, let’s dive into the world of retail space transformation and discover the secrets to creating a space that stands out in a competitive market.

Set clear objectives: Start by defining your goals for the transformation. Do you want to improve the flow of foot traffic, create a more inviting ambiance, or showcase specific products? Clearly identifying your objectives will guide your decision-making throughout the process.

Optimize layout and flow: Efficient space utilization is crucial in a retail environment. Analyze the current layout and identify any bottlenecks or areas of congestion. Create clear pathways and remove any unnecessary obstacles. Ensure that high-demand products or promotional displays are strategically placed to attract attention.

Enhance lighting: Lighting can significantly impact the atmosphere and perception of your retail space. Natural light is always desirable, so maximize windows and skylights if available. Incorporate a mix of ambient, accent, and task lighting to create a welcoming and visually appealing environment. Adjust lighting levels based on different sections or displays to highlight specific areas.

Utilize color and branding: Colors can evoke emotions and influence purchasing decisions. Choose a color scheme that aligns with your brand identity and appeals to your target audience. Use bold colors sparingly for emphasis, while neutral tones create a sense of calm. Consider incorporating your brand logo or signature colors into the design elements to reinforce brand recognition.

Incorporate interactive elements: Engage customers by including interactive elements in your retail space. Install touchscreens for product exploration or digital displays for dynamic content. Interactive kiosks or smart mirrors can offer personalized recommendations or virtual try-on experiences. These elements create an immersive and memorable shopping experience.

Create comfortable spaces: Make your retail space comfortable by providing seating areas or cozy corners for relaxation. Incorporate comfortable benches or chairs where customers can try out products or take a break. Consider adding greenery or natural elements to introduce a sense of tranquillity.

Seek professional help: If you feel overwhelmed or lack expertise in retail design, consider consulting professionals who specialize in retail space transformations. They can offer valuable insights and guide you through the process to achieve optimal results.

Remember, the key to a successful retail space transformation is to align your changes with your brand identity, target audience, and business objectives. Continuously monitor customer feedback and adapt your approach accordingly to ensure an engaging and enjoyable shopping experience. To learn more, check out www.capstone-uae.com.

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Difference Between Interior Fit-Out And Interior Design

Difference Between Interior Fit-Out And Interior Design - Capstone Interior Design LLC
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Interior fit-out and interior design are two terms that are often used interchangeably in the construction industry. While they may seem similar, they refer to two distinct aspects of the process of creating and transforming the interior space of a building. And for interior design services, interior fit-out companies, or interior contractors in Dubai, the ideal choice would be Capstone Interior Design LLC.

Interior Design

The art and science of enhancing a building’s interior to give occupants a healthier and more aesthetically pleasing environment are known as interior design. The primary objective of interior design is to create functional and attractive spaces by utilizing design elements and principles such as color, texture, light, proportion, scale, and balance.

Interior designers work with clients to determine their needs, preferences, and style and develop a design concept that aligns with their vision. They create detailed floor plans, select furnishings, finishes, and accessories, and coordinate the installation of all elements to create a cohesive and stylish space.

Interior Fit-Out

Interior fit-out, on the other hand, refers to the process of fitting out the interior of a building with fixtures, furniture, and other necessary elements to make it functional and suitable for occupancy. It involves the installation of everything from lighting and electrical systems to flooring, partitions, and ceilings.

Interior fit-out is typically done after the construction of the building’s shell and core is completed, and it involves working with architects, engineers, and contractors to ensure that the space is set up to suit the particular requirements of the client.


Difference between interior fit-out and interior design

The primary difference between interior fit-out and interior design is that while interior design focuses on the aesthetics and functionality of the space, interior fit-out is concerned with the practical aspects of the installation of necessary elements that make the space usable.

Interior design involves the selection of colors, textures, and finishes to create a cohesive and attractive space that meets the client’s needs and preferences. On the other hand, the interior fit-out is focused on the installation of the essential elements that make the space functional and meet the building’s code requirements.

Another significant difference between interior fit-out and interior design is the level of involvement. In interior design, the client is typically involved in the process from the beginning, working with the designer to develop a concept that aligns with their needs and preferences. In contrast, the interior fit-out is usually completed after the client has signed off on the design concept, and they may not be as involved in the installation process.

In summary, while interior design and interior fit-out are related, they are two distinct processes that serve different purposes. Interior design is focused on the aesthetics and functionality of the space, while interior fit-out involves the practical installation of essential elements to make the space functional and suitable for occupancy. Both are essential aspects of the process of creating and transforming interior spaces and require different levels of expertise and involvement from the client. To learn more, check out www.capstone-uae.com.

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The Hybrid Workplace

Is the Hybrid Workplace the latest Interior Design Trends in 2023? Yes, humans are immensely social creatures. Staying at home defines human nature. For quality in work and maintaining strong work culture, the workforce depends to regularly collaborate and socialize face-to-face. With the majority of people working from home, throughout 2020 pandemic, employees are excited about the prospect of returning to work.

Massive workplace shifts have occurred throughout the past year, and it asks the question, what interior should employees expect upon return? While over the past decade office furniture cubicles have phased out to favour open floor plans, social distancing regulations have caused many to question if these layouts will remain safe upon the return of the employees. At Capstone we offer the latest hybrid office Interior fit-out Design in UAE.

At capstone interior designer, rather than build walls between employees, the open office will shift its function to support both part-time and full-time workers. With a more hybrid model, open offices will have few personal desks and more touchdown spaces for collaborative work and heads-down concentration. The office with the latest interior designs will be a place people go to for a specific function, whether that is to meet with a team or to get a break from their own office, rather than space where people head to every day.

The hybrid workplace makes the office a destination people want to go to. By picking more sophisticated amenities such as yoga rooms, meditation rooms, game rooms over foosball tables, offices will become a more welcoming space supporting the mental health and wellbeing of the employees. In order to continue the well-being of the employees, offices can prioritize lighting and acoustics to create a healthy environment for everyone.

The design will be influenced by the residence layout. More luxury fabrics, pillows with soft furniture will be an inviting environment for all. As working at non-traditional desks this past whole year, many have found comfort in working from a couch or soft surfaces.

Bringing in the home environment, the transition of splitting time between the corporate office and home office will be with ease. Biophilia can also be incorporated into the design as it helps in healthy living by purifies the air naturally. The internal and external meetings will rely on video conferencing, thus it is necessary to create conference rooms of all sizes to support these meetings.

The hybrid workplace will be successful as it will incorporate both, home and office styles of the work environment. With the proper matching of team setups, team-based offices with privacy booths, people can feel comfortable working in the office again. Giving the employees a variety of options to work with can boost creativity and improve the quality of work, along with the quality of life.

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A Comprehensive Guide for Space Beautification

There may not be a universally accepted definition of beauty. But when it comes to interior spaces beauty denotes an appropriate choice of colour, texture, materials and more importantly a healthy atmosphere. This can be ensured through sanitation and cleanliness. Your interior design and fit-outs company may be able to help in the beautification of your premises. 

Here is a comprehensive guide for space beautification:

  1. Use of Colour: Colour influences our moods and emotions. Each colour denotes certain qualities unique to it- for eg. red for passion, white for purity, and green for organic or natural. The choice of colours should be in sync with the values, and ethos of the company.
  2.  Accessories: A room becomes lively when accessories have been added that blend with the colour and texture. Empty spaces can be transformed to look delightful. Carpets, flower vases, pots, a fish tank, or placing an indoor plant. Books and magazines, mirrors, artwork and photos can transform the looks of a room. But ensure that it doesn’t cause clutter.
  3. Lighting: Colours and textures become visible only with appropriate lighting. Our eyes are able to capture the beauty of an object only when sufficient light falls on them. This applies to rooms and interior spaces as well. Allowing natural light with the use of the right curtains and shades can make a dull room come alive. 
  4. Furniture: Furniture plays an important role in interior design. Custom-made furniture will blend with the interiors without leaving empty spaces or congesting the room. The fabrics and upholstery can be chosen to complement the walls and floor.
  5. Cleanliness: A beautiful place is also a hygienic place. Pest control and sanitisation play an important role in keeping the premises clean, and free of harmful bacteria, pests and viruses and creating a healthy work environment. Dirt, food crumbs and disposed of stationery can pollute the environment. The use of appropriate waste bins and their timely evacuation is important to maintain a healthy atmosphere at home or office. Vacuum cleaning and disinfecting the building at regular intervals creates a healthy environment and reduces the spread of diseases. Cleaning the handrails, doors, windows, furniture, lights and fittings can reduce dirt and make the rooms look clean and tidy always.


Capstone Interior Design LLC, the interior fit-out contractor in Dubai, has extensive experience in undertaking interior design and fit-out services for commercial buildings. Capstone has a good track record of delivering projects on time and to the satisfaction of customers. 

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Advantages of Using a Commercial Fit out Company

commercial interior fit out contractors dubai | restaurant interior fit out
commercial interior fit out contractors dubai | restaurant interior fit out

A commercial fit out gives an instant upgrade to your business and the business perspective. There are quite some benefits that one can accrue after undertaking a commercial fit out. It is much more than an office or business space remodelling and upgrade in line with the business growth. It is also an opportunity to consider your business objectives and how can your office be of support towards your strategy & direction. A fit out contractor should be able to guide you with the same.

A good Interior fit out company or consultant has the ability to execute the project strategically & as per your requirements. This has the power to create a business friendly environment where employees and customers both feel at ease and being valued. Along with this a well done and executed remodelling can also boost productivity while encouraging meaningful collaborations. On the other side if a commercial fit out project becomes a reason for your stress then all the negative impact is also visible on your business.

One of the best ways to ensure that the commercial fit out project is a seamless experience is by if engaging a contractor of repute. Engage the best fit out company in UAE.  Capstone Interior Design Consultants are considered one of the best interior design consultants in UAE.

Technical Expertise

When it comes to commercial remodelling it is advisable to have someone by your side who knows what are they doing and why. Someone who can bring about technical expertise to the project and not only surface knowledge

Innovation

You surely now your commercial space better than anybody but at times it takes a fresh perspective to drive innovation that can leave you surprised and for good! A smart contractor can realize the full potential of your office space by driving innovative ideas and executing them seamlessly.

Project Management 

While you might not have project management goals in your mind but when you hire individual contractors to carry out each aspect of the fit out plan , ultimately your are becoming the project manager whether you like it or not. This can become very stressful. Hire a professional fit out company to oversee and manage the entire project.

Capstone Interior Design LLC Consultants have experience of many years in the industry and they understand your requirements with minimum guidance, they are experts in office designs and commercial renovation.

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Five Reasons Why Office Partitions Are Essential?

Office space is a canvas with constantly changing scenery on it. Office layout alters according to changing business needs, employee strength, and types of clients we interact with and is also directly dependent upon business growth and ROI.  When it comes to workspace layout we have moved far and long from hard constructed brick and mortar rooms that left no room for change in the layout and have moved towards huge expanses or areas separated by partitions, movable walls, false ceilings, and floors, and of course last but not the least the aesthetics and safety.

Budget and repeat expenses are always the points of consideration when doing up the workspace.

It is beyond questioning and doubts that a workspace for each individual is a necessity to ensure focus on work and proper workflow. Partitions any day look much better than walls. They enhance aesthetics and let in more natural light than walls. Employees’ movement between private workspaces, collaborative areas, and conference rooms can be seamless and easily flowing.

There are opaque half-height partitions, glass partition designs, and movable partitions. What looks better in any workspace is decided by the interior designer and executed by an interior fit-out contractor who works closely with designers to understand their idea and plan and execute it to the ‘T’.

  • There are many benefits to partitions apart from aesthetics too:
  • It allows each employee seclusion to better focus on work
  • Prohibits invasion of space from one desk to another
  • Provides flexibility when moving into the workspace area

There is a further choice between transparent partitions, colored partitions, or a full wall partition too.

Glass partition systems allow natural light to permeate the entire space as well as create private workspaces and areas designated for a specific purpose. When working on Wi-Fi in the office space walls form an obstacle which partitions don’t. Laying cables in an office with partitions is much easier when compared to walls.

There are some very aesthetic ways of integrating partitions in a workspace and giving it the feeling of joy and energy to encourage productive work:

1. Industrial inspiration

2. Sleek design with bursts of colour

3. Add interest with unique contours

4. Blend modern and traditional

5. Use doors to increase flexibility

Mixing textures in the office partition is also a good idea; frosted glass, wood, plain glass, etc. No matter what style or design, only an experienced interior fit-out contractor can give the perfect finish a trendy office deserves. If you are planning an office space design that needs partitioning, your one-stop solution is: Capstone

Capstone is a superior interior and fit-out company based in UAE with more than 300 clients across the nation successfully. We work closely with our client’s designers and project handlers to meet the expectations as our in-house creative minds build the visual designs to make sure everything works in tandem. Over the years we have witnessed a growing graph and built a good reputation in the market along with an extensive network. We understand the requirements of our clients and our people convert your ideas into reality.